Because every child deserves to dream.
KiKa x Joe Public
Campaign: ‘Samen dromen we mee’ (Dreaming together) for World Children’s Cancer Day 2026
Team
Director: Olivia Lonsdale (Pink Rabbit)
Agency: Joe Public
Producer: Fiona Jacob
DOP: Katja van den Broeke
Executive Creative Director: Marcel Hartog
Head of Production: Merel Groenenboom
Account Manager: Sophie Vreeken
Creative: Sanneke van der Heide
Art Director: Tom Klaver
1st AD: Steven Giele
Focus Puller: Lars Inhulsen
Gaffer: Frank van Hekken
Best Boy: Robert Groenendijk
Sound: Henk van Engelen
Styling: Quinty Andringa
Set Decorator: Kimberly Portanger
Make-up: Ingrid Boekel
Location: Mike Vliese
Editor: Annelien van Wijnbergen
Sound Design: Merlijn Snitker
Soundtrack: Joep Beving
Voice-over: Jacob Derwig
Online: Ton Habraken
Grading: Vanesa Aparicio
KiKa (client side):
Marketing and Fundraising Manager: Iris Veenstra
Communications Manager: Dewi Blaaupot
Content Specialist: Esther van Rijnen
Communications: Anouk Roozendaal
Digital Marketing Specialist: Milo Postma
As a content specialist on the client side, I was closely involved throughout the production and rollout of this campaign. Our team collaborated with the external creative agency (Joe Public) and the director during the production process.
My responsibilities included providing content-focused feedback on set, as well as reviewing footage from a content and distribution perspective.
I created the content planning and worked together with the digital marketing specialist to develop the advertising strategy, ensuring the video content was effectively used across channels.
Results
Coming soon
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