Select Page

Second Chance

Production, Video Editing and Post-Production


Commercial to attractively selling second-hand clothing to different target groups.

ContactBack to all projects

Project Summary

A commercial to bring second-hand clothing to the attention to different target groups. Together with three other students, I worked on the concept and production. In this version, I’ve made the edit and did the post-production.

Project Details

Client

Grafisch Lyceum Rotterdam, College Project

Date

June 2018

Project Duration

4 Weeks

What is Second Chance?

Second Chance is a concept for attractively selling second-hand clothing. We try to bring second-hand clothing (vintage) to the attention to the various target groups (ranging from Generation Z to baby boomers). Because clothing certainly deserves a second chance, we have called the project ‘Second Chance’.

This is a school project which means that ‘Second Chance’ is not a real brand of ours.

 

Camera Gear

During this project, we used the RED Raven Camera, which I am very enthusiastic about, in combination with a tripod and shoulder rig. We mostly used the tripods for the steady- and wide shots but also filmed handheld footage to create a more dynamic look. (fixed lens, Sigma).

Genres

This project has several genres: “Slice of Life” is a story that represents daily life. It uses natural aspects. “Social” shows something with a contemporary background. The Romanticism and Urban genre are also emerging.

Style

The product will have a positive appearance that encourages customers to purchase the presented products and make them think about second-hand clothing. It has a colourful atmosphere with the use of wide shots but also a lot of Depth of Field.

Montage

Starting from the rough editing, I continued with the original edit (see picture for timeline) in Davinci Resolve. I chose to edit the footage and the music together in a way it will ensure that the viewer continues to pay attention to the video. After this, I started working with the colour correction so that all images match up nicely.

Toblerone - Be More Triangle

Short online content (6 and 15 seconds) for the Toblerone ‘Be More Triangle’ campaign.

Burker Social Content

Social video content has been created for the new Nicky watches from Burker to promote the products online.

Reconnected (Martini)

A 30-second commercial for a new Martini drink has been created to encourage people to choose time for friends.

Ready to start a project?

Together we can achieve great results.
Contact