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Promoting cancer awareness and encourage people to donate to support cancer prevention, early detection & targeted treatments.

Client: KWF
Production Agency: Monks

Team

Executive Director Business: Marcella Beekman
Business Manager: Boukje de Vries
Executive Producer: Melissa Nieveld
Head of Post Production: Tim Knots
Executive Post Producer: Daniel Ismaily
Producer: Guy Brüggemann
Creative: Nick Philipse, Vincent Quak, Pieter Schouten
Designer: David de Greef, Esther van Rijnen
Offline Editor: Esther van Rijnen
Online Editor: Esther van Rijnen, Daniel Rodrigues Correia
Animation:
Floris van Raak
Colorist: Efraïm Gons
Sound: Agnes Kes, Tomas Louter

For the KWF “Iedereen Aan” campaign, we produced a series of video ads aimed at promoting cancer awareness and encouraging donations to support cancer prevention, early detection, and targeted treatments. The campaign’s message urged everyone to “go on” (aan) against cancer.

The ads were designed for online platforms as well as DOOH (digital out-of-home) displays, appearing in bus, metro, and train stations across various cities. We created multiple versions and adaptations in different lengths to effectively engage audiences across diverse locations.

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