Transavia: Gek op Reizen
Video Editing, Post-Production and Social Media Marketing
‘Gek op Reizen’ is a weekly content series about different destinations. In the episodes, Wouter (host) and a co-host test a Transavia destination on the pillars; Adventure, Food & Drinks, Culture and Nightlife.
Project Summary
In the ‘
Project Details
Client
Transavia Airlines
Date
July 2019
Project Duration
9 Weeks
Strategy
Transavia wanted to create a series for their YouTube channel about the different destinations they are offering. The series’ purpose is to give an overall idea of the destinations and to ensure more future bookings. As mentioned before, the series has four pillars tested to make sure that every type of traveller is attracted to watch the videos.
Visual Design
Transavia uses their strong visual identity on every creation such as posters, guides and planes, but also for their online appearance. The visual identity has four main colours (green, blue, ruby red and champagne) and these are also used in the video series ‘Gek op Reizen’ for Transavia’s YouTube channel.
Green
Blue
Ruby Red
Champagne
Advertising & Results
In addition to the episodes, I have also created advertising videos which were promoted on social media channels such as Instagram (sponsored video ads and stories), Facebook and YouTube. The advertisements have had a positive effect on the analytics of the videos (engagement) and reached multiple target groups.
The ‘Gek op Reizen’ series scored very well with the different target groups. The series has received over 100,000 views on one of the first episodes, which is an excellent result.
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