Burker - Social Content

Production, Video Editing & Post-Production

Social content videos for the new Nicky watches from Burker.

Project Summary

For Burkers new watch (The Nicky), a few social videos has been created (Landscape and Vertical videos) to promote the watch. Created from briefing till final product and delivery.

Project Details

Client

Burker Watches

Date

September 2020

Project Duration

2 weeks

Strategy

Burker asked to create multiple short social videos to promote their new Nicky watch. They wanted horizontal & vertical videos for their social media with a classy look and feel. I first came up with some test shots and colours to show the idea to the team and after this was approved, I created a shotlist.

The shooting day was planned a week later in a studio in Amsterdam (Studio Sarphaat) together with the Burker team and a model.

Production

After arriving at Studio Sarphaat in Amsterdam, the Burker team and I set up the studio and lights so we could start filming right after we briefed the model.

During the shoot, I made sure the watches were fully visible as this was the main subject. I also made sure we had enough close-ups.

Equipment

For this shoot I’ve used the Canon 75D with a 18-55mm and a 50mm lens (most close-ups). For some shots I’ve used a tripod but some have been filmed handheld to create more movement (to avoid making the video too static) and for specific movement effects.

Edit & Post-Production

After the shooting day, I’ve made a selection of footage for each video so the editing process would run smoothly. After editing the 3 main videos together (10s, 12s and 15s), I had to do some colour correction as the shots were filmed in log-style. After that, I wanted to give the videos a bit of a vintage/sweet/warm vibe and did some colour grading too.